MMM Report

← Level Pulse

Model Health hides while Blinded Mode is on

Cost per KPI below is flagged censored -- see the note next to that chart.

Loading historical performance...

Start week

End week

Reloading (can take ~20s)...

Media-Driven Share Modeled

Total Spend Calculated

Total KPI Calculated

Responds to the date window above

Spend by Channel Calculated

Spend by Month Calculated

Baseline vs. Media-Driven Modeled · MMM

Incremental Contribution by Channel Modeled · MMM

Baseline + Channel Contribution to Total (Waterfall) Modeled · MMM

Cost per KPI by Channel Modeled · MMM

"How well is each channel performing?"

Cost per KPI is censored: this client's KPI is not yet mature in the data, so every cost-per figure here is biased low until that correction is applied. Shown, not hidden -- but not the final number.

Channel	Lower	Average CPK	Upper

Always full history -- not affected by the date window

Response Curves by Channel Modeled · MMM

Plan

Are you planning ahead, or re-examining a past window?

Run mode

Optimizer engine

Objective window

Plan start

Plan end

Start week

End week

Loading actual spend for this window...

Budget

Budget input

Total budget

Flighting pattern

Plan starts

Month	Budget	Weeks

Within-month pattern

Channel bounds

Set all channel bounds to % to %

Or start from actual spend shares over the last months

Channel	Median (% / $)	Lower (% / $)	Upper (% / $)

Running...

Baseline spend Calculated

Optimized spend Modeled

Baseline vs. Optimized Spend

Channel	Spend		Outcomes Modeled				Cost per KPI Modeled · MMM
	Baseline Calc.	Optimized Model	In Period		All Time		In Period		All Time
	Baseline Calc.	Optimized Model	Baseline	Optimized	Baseline	Optimized	Baseline	Optimized	Baseline	Optimized

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Saved Runs

Loading model health...

Health Score Modeled

Model-Validation Checks Modeled

Model Fit Modeled

Data Quality (EDA) Checks Calculated

Diagnostic Charts Modeled

Blinded Mode

When on, every hidden channel below shows as a generic label ("Channel 1", "Channel 2"...) across Historical Performance, Optimization, and Model Health -- useful when presenting to a channel partner who should only see their own channels. Numbering is alphabetical among currently-hidden channels, so it shifts if you change which ones are hidden.

Channel Mapping

Checked = hidden when Blinded Mode is on. Uncheck a channel to keep showing its real name (e.g. leave only Google unchecked).

Model Health's diagnostic chart images and check-detail text are rendered server-side and can't be blinded -- so the whole Model Health tab is hidden while Blinded Mode is on, instead of leaking channel names through it.